When job hunting, you stop becoming the name on the cv, and instead become a product that you’re selling to various different companies who are looking to purchase. 

So how do you position yourself as the product that they should buy, particularly when there’s other products on the market, and some will work for less than you? Here at West Riding Recruitment, we know how difficult it is for an individual to market themselves, therefore have come up with some top tips to help anyone on the hunt for their next career step.

Firstly, it’s important to ensure that you have the necessary skills required for the position you’re looking at. In order to do that, it’s important to understand your unique selling point (USP). Refining any skills that will come in valuable, and ensuring that your interview skills are up to scratch!

A good way of identifying your USP is asking yourself: what problems do your target employers need solving and how can you help? Ultimately, you should ask yourself the question, ‘are you a desirable product?’ if the answer is yes, you’re good to go! 

When marketing yourself, it’s expected that you need to promote yourself. Ensuring that your message is aligned across your CV and your social media. It’s important that any recruitment professional can see that everything is uniform, as this is one of the most common mistakes when job hunting.

There are another few common mistakes which are made when job hunting (which includes not exaggerating your experience). Create a plan of action which involves networking on LinkedIn and shouting about your expertise, keeping your social profiles fresh and relevant, updating your CV regularly and attending networking events where pertinent. Not to mention keeping in touch with recruitment agencies like the team here at West Riding Recruitment who are always on hand to assist with job searches.

West Riding Recruitment is an independently owned recruitment agency, who aim to provide a loyal and committed service to both client and candidate. Based in Wakefield, we recruit jobs in all sectors across the Yorkshire region. Should you wish to speak to one of our team, then why not call us today on 01924 650404.


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